This is what it says on Phoenix Fire’s “official” Facebook page, in the “about” section.
Phoenix Fire publishing/about


Where to start?

“We accept all genre’s and provide the best pr for our clients.”

First, there is no apostrophe in the word genre’s to make it plural. It only belongs there if the intent is to indicate a possessive. But such isn’t the case here. It’s a simple matter of poor punctuation.

Next, pr? Just like that? I’m sure she means Public Relations, but to just put pr in the middle of a sentence like that? Not even capped? Bad writing. Is she too lazy to write out the words “Public Relations” or does her lack of professionalism tell her that it’s okay to be so casual?

“Phoenix Fire offers the finest services of publishing, whic includes working one on one with each author.”

Whic? Really?

“…and also book you with bloggers and reviewers.”

I think it deserves note that the bloggers and reviewers TJ books her “authors” with consist of blogs owned by her own alts. It’s not a blog tour that an author is getting, no real exposure in the literary world. It’s just a few of Tabetha’s alts posting a review in what consists of little more than an incestuous circle jerk. An author is conned into thinking he or she is getting exposure, when it’s really just Tabetha’s own multiple personalities.

“We are small but have huge hearts and do what we can for our authors because it is their dreams in our hands!!!”

Any time a business resorts to sayings like “We treat you like family,” “We have huge hearts,” or ‘We make your dreams come true,” it’s because they don’t have anything truly professional to offer. These appeals to sentimentality are well and good, if you’re buying a kitten. If you’re a looking for a business that’s professional and capable of publishing a book, let’s see those credentials. Authors don’t want to dream. This isn’t Fantasy Island. They want a publisher, professional and capable.

And, three !!! marks? Really? Are we texting our bestie in Junior high about how cute the boy in third period English is? There’s no need for such an excess of punctuation, not in a professional presentation.

“Like the Phoenix rises from the ashes, we do the same for your books…”

Are we having book burning today? To state that an author’s book must rise from the ashes indicates that it’s going to crash and burn first.
But I guess that’s probably the most truthful thing on the page, because if an author, a real one, signs with Tabetha Jones – Henley  (whatever she’s calling herself this week), that’s exactly what’s going to happen to their books and their careers. They’re going to crash and burn. And to rise from the ashes, they’re going to have to part ways with Tabetha Jones and Phoenix Fire publishing. The best thing any author can do for his/her book and career is steer a very wide berth around Tabetha Jones and Phoenix fire publishing. If she can’t even write a blurb about her company, honestly, what’s she going to do with an author’s book? Seriously. Think about it.

All in all, it looks like her “finest editors” took a day off when she wrote that poorly conceived blurb.


5 thoughts on “About

    • The alternative is to pen a screed in which she blasts you and “the hater’s” [sic] for getting bent out of shape about something as insignificant as a few typos, thus solidifying her aura of unprofessionalism. One can hope, anyway.

  1. I knew it. If you follow the link at the top of the page, you’ll see that she has, indeed, changed her “about” blurb. Gone are a couple of the mistakes I pointed out, but she doggedly insists upon using multiple exclamation points, and saying that they have huge hearts. It’s an effort, I suppose, but still smacks of unprofessional writing and piss poor business representation.

    I would charge her for the edit, but I know she wouldn’t pay up for the service anyway.

    • To quote Terry Pratchett in Eric “Multiple exclamation marks,’ he went on, shaking his head, ‘are a sure sign of a diseased mind.’ “.

      Though I really need to read up on the use of punctuation with regards to quotation marks myself, I can never remember the rules though as I recall they vary depending on whether you’re writing in British or American English.

  2. Update:

    As of June, 2016, Tabetha Jones has no publishing companies in operation that we know about, so our investigation of her has been halted. The point of examining her in the first place was to advocate for authors that reported no royalties and other related abuse from her. If she’s not involved with publishing anymore, that job’s done.

    The posts about her remain in public view in case she starts a new one in the future.

    If more publishing concerns about Tabetha Jones (Willis, Farmer Hoover, Saulters, etc) – AKA Zooey Sweete, Emerald Rai Fleurs, et al – arise in the future, we will post relevant updates. But for now, we’re focusing on happier topics.


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