Sweete Sinz has been announced by Tabetha Jones.
I scarcely know where to start.
I guess I’ll start with her usual lack of a single clue about how to be professional. If the first thing you read about a business is that it has “haters” “on believers” (?) “nosy bitches” and “stalkers” that alone should tell you that this is a “business” to avoid at all costs. It says right up front that this “imprint” isn’t about books. It’s about drama. This is reinforced by her continuation that she’s protecting her names (both Tabetha Jones and Zoey Sweete) from “slander” and “malicious talk” by trademarking her company.
First, let’s not forget that she started off saying that she was Copyrighting her business. It wasn’t until after I corrected her that she started using the term Trademark. Hell, just about everything she tries (and fails) to get right is because she learned it from me correcting her. That’s pretty sad for somebody that has been claiming to be a publisher for, what, four years now? After all that time, she still hasn’t got even the most basic grasp on how business works.
Next, I can only say it again, for the millionth time. It’s not slander unless it’s false. I don’t know what language she wants it in, but it’s not slander to point out that a person is a crook if they are, in fact, a crook. Never has been, never will be.
Yes, you register a Trademark. Requesting a tax ID and making sure a business is legal at the state and local levels are different things. But as she has so far seemed unable to do a single legal thing regarding any of her so-called companies, it seems unlikely that she’d know the difference.
I take that back. She did do one legal thing. She requested a tax ID for Dark Storm (after first lying to her authors and the public by claiming that the company was owned by someone named Destiny Rane, who turned out to be Tab herself). With that one, feeble stab at trying to appear legitimate, she provided a direct link between all of her past shady companies and herself, through Dark Storm. Where she had previously used alternate accounts, “family” names and other shady shenanigans (to avoid paying taxes?), she put the name Tabetha Jones on Dark Storm. That provided a direct link for the IRS to walk straight up to her front door and knock. So kudos to her for that.
Same thing with this new company. She claims to be procuring a tax ID, registering and Trademarking Sweete Sinz, setting herself up to be all proper and legitimate. If she succeeds, more power to her.
But let’s not forget the twisted path she’s walked to get here. First (that we know of), there was Mystic Press, which has been proven to scam and rip people off. There are authors, artists and editors from MP that never got paid, and never will. She literally gloated when the statute of limitations ran out for those poor saps. Next came Phoenix Fire, which was just more of the same. Many of the fine folks that speak up about how crooked she is were PF authors, editors and artists that have come forward to say how crookedly she dealt with them, lying to them, involving them in her personal drama and bilking money out of them, offering sob stories about needing new shoes for her kid or having to make payments on her computer or else all of their work would be lost – things of that nature.
After PF came a convoluted series of one-offs. There was the short-lived Silver Fang, which was actually the brainchild of one of her former co-owners, Dark Storm, and Demons and Deities. Mostly (if not all) in rapid succession within this year alone.
And now, there’s Sweete Sinz, the latest in her efforts to bring Zoey Sweete, her pen name, to life. Tab doesn’t even sign her own name to her books, anymore. She attributes all of them to Zoey, including a memoir about her groupie days at the strip club. You know, the one that the club refuses to permit. I guess she thinks by changing the author name, she can slip it in under the wire on them. It won’t work, of course. But with the success of films like Magic Mike and the film about her favorite club, La Bare, her skewed image of herself as part of that world is more glamorized than ever, and she’s desperate to insert herself into that limelight by any means possible. Even if it means trying to publish bold-face lies about romantic adventures with male strippers that would rather gouge their genitals off with a spork and become eunuch monks than touch her. Even if it means treading upon the cherished memories of a fallen dear friend and family man that deserves much better. She doesn’t care. If she can glorify herself, she feels justified.
Even within the formation of Sweete Sinz, there have been lies.
First, she claimed that Sweete Sinz was going to be an imprint ONLY to publish her own books. Her own self publishing efforts. Not words that I’m implying, but her own words in her own post:
And now, here she is setting it up like MP, PF, SF, DS and DD, to work with other authors “one on one” to make their dreams of publishing come true. We’ve seen those words before, haven’t we, boys and girls?
Amusing as all get-out is her assertion that because she trademarks her company, she thinks that protects her from having her crooked activities pointed out if she commits them, as if a trademark is a magic umbrella under which she can do anything she wants and nobody can call her on it. If that’s really what she thinks, she’s got a rude awakening coming.
Also amusing is that by saying that “this time” she’s going to do everything right, she admits that she got it wrong before. She admits that PF and DS were “rushed” and wrong. What is she thinking, saying that “Well, those companies were wrong, but this one will be right”? What can she offer as any reason for people to think that she’s learned anything new, or has any intention whatsoever of changing her ways? Has she taken business classes? Doubtful. Has she had some change of heart? Doubt it. Considering the lies that have already swirled around about the formation of this “new” company, all evidence supports that she intends to pick right up where she left off, using the same methods and means. She’s already using the same catch phrases about working “one on one” with authors to “make their dreams come true.” Nothing’s changed at all, except for the name of the company. And even that isn’t very original, as there are companies a round the world already using it, including a bakery a chocolatier in India, and an adult escort in Atlanta. One has to wonder if any of them have trademarked the name. Worth finding out.
Does she really think that just because she says so, this new company won’t be compared to the train wrecks of her past? Sorry, but that’s exactly what’s going to happen. Especially when everything appears to be exactly the same about all of them, from the formation to the wording and especially the owner.
I can only shake my head at the folly.
Well, that and all the rest of it. It doesn’t matter that she’s announcing a company that has no legal foundation, no website or online presence at all. Even a partner that isn’t prepared to be named in association with her efforts. Yet. All of that, hilarious as it is, can be shrugged off as a work in progress. I’m still working on my own sites. It’s part of the job.
What really matters is that there’s nothing in her recent past or present that gives a single hint that this company is going to come together and be any better than any of the past ones were. Exactly the opposite. If anything, this one looks to be even more of a joke.
Why does she even try? Because she’s her biker-daddy’s tough-minded little girl? Even that’s up for dispute lately, isn’t it? Because she promised her mother on her deathbed? The mere notion is an insult to a sweet lady that was burdened with stress and drama that probably hastened her into the grave. No. She does it for one reason, and one reason only. Money.
Sure. The rest of us work for money. If we said we wrote and published for the pleasure of it, we’d be liars. We’ve all got bills to pay. Difference between her and us is that we do the work expecting to get paid for our labors. That’s it. Nothing more, and nothing less. We don’t rip the beating hearts out of others, bleed them dry and then trample over their broken corpses in search of a fresh victim.
I’ll wait and see what her website looks like. Let’s see who that new(?) co-owner is. Let’s wait for those same, tired old books come out, including her magnum opus, anthologies written by authors that can no longer stand the sight of her. Let’s wait and see if any single thing happens with this new company that smacks of something fresh and new, or even remotely professional and legitimate. So far, it’s left wanting.